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	<title>Comments on: Content Rules &#8211; Give Us a Listen</title>
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	<link>http://www.contentrulesbook.com/content-rules-give-us-a-listen/</link>
	<description>Bestselling business book on Content Marketing written by Ann Handley and C.C. Chapman</description>
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		<title>By: Santiagorios</title>
		<link>http://www.contentrulesbook.com/content-rules-give-us-a-listen/#comment-1181</link>
		<dc:creator>Santiagorios</dc:creator>
		<pubDate>Tue, 24 Jan 2012 23:07:00 +0000</pubDate>
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		<description><![CDATA[I´m in the middle of the book...  it just get better and better every new page. Thanks for all the knowledge you share... A comment and a question: People in my country are going nuts with 2.0 or social media stuff.. However I keep saying that a 2.0 is pointless if you do not have relevant content to feed those social media channels you create. My clients and prospects had began to understand why content matter, but they insist with the 2.0 strategy efforts... question: does it make sense to offer a client both a content strategy and a social media strategy? can I include a social media strategy within the content strategy? I mean both things integrated....  Even though, I love your book, there is not a blueprint or guideline for creating a content strategy plan.. where can I get something like that?  thanks a lot in advance for your answer. ]]></description>
		<content:encoded><![CDATA[<p>I´m in the middle of the book&#8230;  it just get better and better every new page. Thanks for all the knowledge you share&#8230; A comment and a question: People in my country are going nuts with 2.0 or social media stuff.. However I keep saying that a 2.0 is pointless if you do not have relevant content to feed those social media channels you create. My clients and prospects had began to understand why content matter, but they insist with the 2.0 strategy efforts&#8230; question: does it make sense to offer a client both a content strategy and a social media strategy? can I include a social media strategy within the content strategy? I mean both things integrated&#8230;.  Even though, I love your book, there is not a blueprint or guideline for creating a content strategy plan.. where can I get something like that?  thanks a lot in advance for your answer. </p>
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		<title>By: Mystorymypost</title>
		<link>http://www.contentrulesbook.com/content-rules-give-us-a-listen/#comment-1103</link>
		<dc:creator>Mystorymypost</dc:creator>
		<pubDate>Mon, 03 Oct 2011 01:47:00 +0000</pubDate>
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		<description><![CDATA[Really love this book, gives you the right direction clearly. The book is always on my workspace for guide. I&#039;m a newbie blogger and it really helps me a lot. (I also have ClickZ in my Flipboard) .Just want to say that I mentioned your book in my blog. All the best!]]></description>
		<content:encoded><![CDATA[<p>Really love this book, gives you the right direction clearly. The book is always on my workspace for guide. I&#8217;m a newbie blogger and it really helps me a lot. (I also have ClickZ in my Flipboard) .Just want to say that I mentioned your book in my blog. All the best!</p>
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		<title>By: Oblevins</title>
		<link>http://www.contentrulesbook.com/content-rules-give-us-a-listen/#comment-1097</link>
		<dc:creator>Oblevins</dc:creator>
		<pubDate>Tue, 13 Sep 2011 14:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.contentrulesbook.com/?p=618#comment-1097</guid>
		<description><![CDATA[This book rocks! I&#039;m on my second &quot;listen&quot;. Met CC last year @ IMS and looking forward to seeing more great content from he and his co-uthor. I have used several of the examples showcased in the case studies for some time now and will confirm that these examples work. I&#039;m excited to use several of the new ideas in my social media strategies moving forward.]]></description>
		<content:encoded><![CDATA[<p>This book rocks! I&#8217;m on my second &#8220;listen&#8221;. Met CC last year @ IMS and looking forward to seeing more great content from he and his co-uthor. I have used several of the examples showcased in the case studies for some time now and will confirm that these examples work. I&#8217;m excited to use several of the new ideas in my social media strategies moving forward.</p>
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