What You Said

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“It should come as no surprise that the best Marketers tend to also be the best publishers of content. If you take a look at Digital Marketing, it’s not about what you’re marketing, but rather the content you are creating and the traction it gets. Content Rules is what it is and does what it does… magnificently. It will help your business get better at publishing content. It will help your business grow. It will help your business be smarter. Ann Handley and C.C. Chapman have done an amazing job of bringing it all together. Want your business to succeed? Read this book… and start doing what it says.”

— Mitch Joel, President of TwistImage and author of Six Pixels of Separation

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“Websites. Blogs. Social media. Content marketing. Easy to say, easy to launch…hard to keep up, hard to do! How can you continually produce engaging, useful content that keeps your audience coming back for more? Content Rules shows you how. Ann Handley and C.C. Chapman give real-world, common-sense advice about how to write (yes, you can!), what to write about, and how to have fun in the process. An absolute must-read for marketers everywhere.”

— Kristina Halvorson, CEO of Brain Traffic and author of Content Strategy for the Web

“A strong communications program in the Social Media era relies on the ability to produce a daunting volume and array of compelling, creative content. It’s a frightening proposition for most marketers, who grew accustomed to fairly standard tactics.  C.C. Chapman and Ann Handley’s book, Content Rules, will serve as a beacon of light to marketers searching for credible, achievable approaches to this challenge.  There are few people whose ideas I’d trust more than C.C. and Ann’s, when it comes to laying the foundations of a successful Social Media strategy.

— Todd Defren, Principal  SHIFT Communications

“I picked it up last night and couldn’t put it down. To be honest, if it was anyone other than C.C. & Ann, I probably wouldn’t have read it, because my thoughts were starting out  ‘content….I get it, I produce it, I understand social.’  How wrong could I be? I had to keep reading it because every page made be think about how I should/could improve.  I started making lists on the iPad as I was reading.  And what can I say about the tone? It’s straight-forward, detailed but not condescending, friendly and informative, but with obvious depth and understanding.

— Robert Lane, CEO / Co-founder, Overlay TV