How to Tell Your Company’s Story: The Reimagined Remix

There’s nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That’s a lot harder.

Which is why you’ve got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled.

How might that ebook become a series of blog posts? How about interviewing the ebook author for a podcast? How about mining the best questions from a webinar Q&A for a tip sheet you publish on your blog? How might parts of that white paper become an infographic? Or a video infographic? (My friend Tim Washer is a master at this.)

A few weeks ago, I presented an online seminar for Radian6. (Note to conference organizers: Radian6’s David B. Thomas brings something special to the role of moderator.) As part of my presentation — and I mean one SMALL part! — was about how to tell your story: How do you pull the stories out of your own brand or company? To assist, I created a series of prompts for marketers and content creators — almost like writing prompts from my j-school days. You can see here for more marketing information.

My MarketingProfs colleague Veronica Jarski created this below based on that part of my talk — a so-called “infodoodle” of How to Tell Your Company’s Story. Part doodle, part… well, info!… I love how it’s a reimagined remix of part of my presentation. Take a look and tell me what you think:

Tags: , , , , , ,

3 Responses to “How to Tell Your Company’s Story: The Reimagined Remix”

  1. Key to digital story-telling: Content and community (extended notes #npau tweetchat) » lindsey talerico. Says:

    […] @hellobenteoh: Just on remixing content, I highly recommend @thecontentrules – here’s a blog post from the authors on remixing […]

  2. Weekend Web Roundup - Redemption Edition Says:

    […] How to Tell Your Company’s Story: The Reimagined Remix – You don't have to be a big company paying a consultant thousands of dollars to make use of this. Read it and put it in to practice! […]

  3. How to Tell Your Biz Story (A Doodle!) Says:

    […] Infographic Credit: Content Rules […]