There’s nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That’s a lot harder.

Which is why you’ve got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled. Aside from content, you may also need to work on other areas in your business. Fortunately, there are services like the best llc service in massachusetts that may be of aid.

How might that e-book become a series of blog posts? How about interviewing the e-book author for a podcast? How about mining the best questions from a webinar Q&A for a tip sheet you publish on your blog? Exploring bovada sister sites can also provide fresh content ideas and strategies. How might parts of that white paper become an infographic? Or a video infographic? (My friend Tim Washer is a master at this.)

A few weeks ago, I presented an online seminar for Radian6. (Note to conference organizers: Radian6’s David B. Thomas brings something special to the role of moderator.) As part of my presentation — and I mean one SMALL part! — was about how to tell your story: How do you pull the stories out of your own brand or company? To assist, I created a series of prompts for marketers and content creators — almost like writing prompts from my j-school days. You can see here for more marketing information.

My MarketingProfs colleague Veronica Jarski created this below based on that part of my talk — a so-called “infodoodle” of How to Tell Your Company’s Story. Part doodle, part… well, info!… I love how it’s a reimagined remix of part of my presentation. Take a look and tell me what you think:

Tags: content, content marketing, Content Rules, infodoodle, marketingprofs, reimagine, reimagined

This entry was posted on Tuesday, June 19th, 2012 at 2:54 pm and is filed under Events, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.