There’s nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That’s a lot harder.
Which is why you’ve got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled.
How might that ebook become a series of blog posts? How about interviewing the ebook author for a podcast? How about mining the best questions from a webinar Q&A for a tip sheet you publish on your blog? How might parts of that white paper become an infographic? Or a video infographic? (My friend Tim Washer is a master at this.)
A few weeks ago, I presented an online seminar for Radian6. (Note to conference organizers: Radian6’s David B. Thomas brings something special to the role of moderator.) As part of my presentation — and I mean one SMALL part! — was about how to tell your story: How do you pull the stories out of your own brand or company? To assist, I created a series of prompts for marketers and content creators — almost like writing prompts from my j-school days.
Sorry we haven’t been sharing as much around these parts, but it isn’t because Ann and I don’t still love you because we do!!!
We once again want to thank everyone for buying, sharing, reviewing and using Content Rules.
Everywhere we go people are talking about it. Professors keep telling us how they are using it in their classrooms just as much as businesses are thanking us for the advice. I can even now confirm that there are several copies in Ghana where I recently traveled.
But, besides saying thank you, the real reason I wanted to write this post is to let you all know that the paperback edition of Content Rules is now out.
It has been updated and revised and the best part is that it now includes our favorite robot Lugnut (above on the left) as well.
While we wrote the book to stand the test of time, we did want to update numbers and add some details on social photography and mobile. We are excited about it and we hope you are as well.
A few weeks back I had the pleasure of speaking BlogWorld and giving one of the morning track keynotes.
I wanted to talk about our themes from Content Rules, but wanted to drive home the point that even with the coolest, most engaging content in the world, it will fail if you don’t use manners and smart business skills to share it with others. To me this is common sense, but in example after example I showed how it obviously isn’t for the brands that are doing it wrong.
I hope you enjoy the video and we’d love your feedback in the comments of course.
Today is Frankenstein Friday — an event that celebrates the birth of the famous freak. We’re co-opting the holiday to celebrate our favorite kind of related monster, Frankenspeak.
Frankenspeak is convoluted text that doesn’t sound like it was spoken by a human, but instead sounds like it was created in a laboratory. Sometimes it reads like someone bolted-on words to create a terrifying string of nonsense (“our mission-critical, scalable, high-performance, unparalleled, game-changing solution”) or bloated bit of buzzwords. Either way, it’s sales-y language and useless marketing hype.
C.C. and I wrote about the words and phrases that we’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms in the book. But since today is a day to celebrate the scary, here’s to Frankenspeak!
I just discovered this jolt from PAB 2011 by the very talented Susan Murphy and had to share it with everyone here because we fully agree with her.
Each of you has your own unique voice and look at the world. Because of that when you create content it will always have a little bit of you in it and that is what makes it interesting and appealing to others.
There are plenty of excuses for why you don’t want to start embracing content, but none of them are good ones.