How to Tell Your Company’s Story: The Reimagined Remix

There’s nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That’s a lot harder.

Which is why you’ve got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled.

How might that ebook become a series of blog posts? How about interviewing the ebook author for a podcast? How about mining the best questions from a webinar Q&A for a tip sheet you publish on your blog? How might parts of that white paper become an infographic? Or a video infographic? (My friend Tim Washer is a master at this.)

A few weeks ago, I presented an online seminar for Radian6. (Note to conference organizers: Radian6′s David B. Thomas brings something special to the role of moderator.) As part of my presentation — and I mean one SMALL part! — was about how to tell your story: How do you pull the stories out of your own brand or company? To assist, I created a series of prompts for marketers and content creators — almost like writing prompts from my j-school days.

My MarketingProfs colleague Veronica Jarski created this below based on that part of my talk — a so-called “infodoodle” of How to Tell Your Company’s Story. Part doodle, part… well, info!… I love how it’s a reimagined remix of part of my presentation. Take a look and tell me what you think:

Content Rules Paperback Now Out

Sorry we haven’t been sharing as much around these parts, but it isn’t because Ann and I don’t still love you because we do!!!

We once again want to thank everyone for buying, sharing, reviewing and using Content Rules.

Everywhere we go people are talking about it. Professors keep telling us how they are using it in their classrooms just as much as businesses are thanking us for the advice. I can even now confirm that there are several copies in Ghana where I recently traveled.

But, besides saying thank you, the real reason I wanted to write this post is to let you all know that the paperback edition of Content Rules is now out.

It has been updated and revised and the best part is that it now includes our favorite robot Lugnut (above on the left) as well.

While we wrote the book to stand the test of time, we did want to update numbers and add some details on social photography and mobile. We are excited about it and we hope you are as well.

Have fun!

 

Still Think You Can Ignore Video?

We talk a lot about the importance of using video as part of your content marketing mix.

As some more fuel for the fire we suggest you check out a new site from Google called One Hour Per Second.

 

If you don’t understand the name, that is the average amount of new video content uploaded to YouTube.

To help you wrap your head around just how much that is, they also created this perfect little fun video.

Rotterdam Loves Content Rules

The team at Coopr are big fans of the book and invited me over for their annual An Evening With event.

They surprised everyone with a free copy of the book. Of course I signed all of them.

Here is a highlight video from the event. Talk about reimagining instead of recycling!

And yes I can now confirm that the importance of content crosses borders and language!

You KNOW Content Rules, But What About Common Sense?

A few weeks back I had the pleasure of speaking BlogWorld and giving one of the morning track keynotes.

I wanted to talk about our themes from Content Rules, but wanted to drive home the point that even with the coolest, most engaging content in the world, it will fail if you don’t use manners and smart business skills to share it with others. To me this is common sense, but in example after example I showed how it obviously isn’t for the brands that are doing it wrong.

I hope you enjoy the video and we’d love your feedback in the comments of course.

It’s Frankenspeak Friday! (Are You Scared Yet?)

Today is Frankenstein Friday — an event that celebrates the birth of the famous freak. We’re co-opting the holiday to celebrate our favorite kind of related monster, Frankenspeak.

Frankenspeak is convoluted text that doesn’t sound like it was spoken by a human, but instead sounds like it was created in a laboratory. Sometimes it reads like someone bolted-on words to create a terrifying string of nonsense (“our mission-critical, scalable, high-performance, unparalleled, game-changing solution”) or bloated bit of buzzwords. Either way, it’s sales-y language and useless marketing hype.

C.C. and I wrote about the words and phrases that we’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms in the book. But since today is a day to celebrate the scary, here’s to Frankenspeak!

Happy Frankenspeak Friday!

C.C. Talks Content on Social Media Examiner

While we were both in Cleveland speaking and attending Content Marketing World, C.C. sat down to discuss how content marketing builds trusted relationships with the team from Social Media Examiner.

Music Video Book Review?

We’ve got some pretty damn creative fans out there and this morning we were reminded of this when Paul Flanigan posted a review of Content Rules.

He didn’t take the usual route and instead showed the world a perfect example of our rule of Do Something Unexpected.

Thank you for making our day and now if you’ll please excuse me I’ve got some hair metal to listen to.

Content Rules – Give Us a Listen

We’ve been amazed how often the question of “when will Content Rules be available as an audiobook?” has been raised.

After what seemed like far to long (it was out of our control), we are happy to say that you can now order it from your favorite audiobook seller.

“Best” part is that instead of some throaty Shakespearean actor reading the book you get to listen to the smooth sounds of both Ann & C.C. reading it.

Here are some links to the stores we know of. If you find others, please let us know.

Oh, and has anyone made an official decision if it is audio book or audiobook? We can’t determine which is correct.

 

Just Hit Publish

I just discovered this jolt from PAB 2011 by the very talented Susan Murphy and had to share it with everyone here because we fully agree with her.

Each of you has your own unique voice and look at the world. Because of that when you create content it will always have a little bit of you in it and that is what makes it interesting and appealing to others.

There are plenty of excuses for why you don’t want to start embracing content, but none of them are good ones.

Just hit publish!