Archive for the ‘Announcements’ Category

Content Rules Paperback Now Out

Sorry we haven’t been sharing as much around these parts, but it isn’t because Ann and I don’t still love you because we do!!!

We once again want to thank everyone for buying, sharing, reviewing and using Content Rules.

Everywhere we go people are talking about it. Professors keep telling us how they are using it in their classrooms just as much as businesses are thanking us for the advice. I can even now confirm that there are several copies in Ghana where I recently traveled.

But, besides saying thank you, the real reason I wanted to write this post is to let you all know that the paperback edition of Content Rules is now out.

It has been updated and revised and the best part is that it now includes our favorite robot Lugnut (above on the left) as well.

While we wrote the book to stand the test of time, we did want to update numbers and add some details on social photography and mobile. We are excited about it and we hope you are as well.

Have fun!

 

It’s Frankenspeak Friday! (Are You Scared Yet?)

Today is Frankenstein Friday — an event that celebrates the birth of the famous freak. We’re co-opting the holiday to celebrate our favorite kind of related monster, Frankenspeak.

Frankenspeak is convoluted text that doesn’t sound like it was spoken by a human, but instead sounds like it was created in a laboratory. Sometimes it reads like someone bolted-on words to create a terrifying string of nonsense (“our mission-critical, scalable, high-performance, unparalleled, game-changing solution”) or bloated bit of buzzwords. Either way, it’s sales-y language and useless marketing hype.

C.C. and I wrote about the words and phrases that we’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms in the book. But since today is a day to celebrate the scary, here’s to Frankenspeak!

Happy Frankenspeak Friday!

Content Rules – Give Us a Listen

We’ve been amazed how often the question of “when will Content Rules be available as an audiobook?” has been raised.

After what seemed like far to long (it was out of our control), we are happy to say that you can now order it from your favorite audiobook seller.

“Best” part is that instead of some throaty Shakespearean actor reading the book you get to listen to the smooth sounds of both Ann & C.C. reading it.

Here are some links to the stores we know of. If you find others, please let us know.

Oh, and has anyone made an official decision if it is audio book or audiobook? We can’t determine which is correct.

 

We’re Writing a Book!

What’s a word that means a combination of excited, and thrilled, and pumped, with a tiny morsel of terror tossed in?  Trepidicement? Thrillfear? Whatever it is, that’s how we’re feeling today, because we’ve signed a deal with Wiley to co-author a book!

The title is Content Rules, and it carries such a long-ass subtitle that it still requires a trip to Amazon to get it right: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. The book will be published in December, and you can already pre-order a copy.

The long, descriptive title is intentional, because we wanted to make crystal-clear what this book is about. “Content” is a vague, amorphous word—it means radically different things to, say, a technology guy than it does to a marketer.

For businesses, “content”  is championed as the cornerstone of new marketing. Marketers are being told to “publish their way” into the hearts and minds of their customers, and Inbound Marketing experts talk about “remarkable” content as a cornerstone of a marketing strategy. But still: there is no comprehensive field guide for how companies can develop and share that content.

In other words, plenty of books tell you to package your ideas as “content” to market your company. But no one is talking about the art of how to develop your ideas into great content.

How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? (more…)