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You KNOW Content Rules, But What About Common Sense?

Posted 86 days ago by | 2 Comments

A few weeks back I had the pleasure of speaking BlogWorld and giving one of the morning track keynotes.

I wanted to talk about our themes from Content Rules, but wanted to drive home the point that even with the coolest, most engaging content in the world, it will fail if you don’t use manners and smart business skills to share it with others. To me this is common sense, but in example after example I showed how it obviously isn’t for the brands that are doing it wrong.

I hope you enjoy the video and we’d love your feedback in the comments of course.

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This entry was posted on Monday, November 28th, 2011 at 7:14 pm and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Matt Browne (@MatthewLiberty)

    Hey there C.C., I dig the video, I actually appreciate your approach quite a bit along with your delivery. My wife and I were at BlogWrold but did not attend any sessions. Thanks for posting this, thinking about checking out your book after watching this. Cheers!! Love that Amber ( @wordsdonewrite ) got up and asked you a question!! :-)

    • http://www.cc-chapman.com/ C.C. Chapman

      Thank you very much for the feedback.

      If you liked this, I promise you’ll enjoy the book.