Posts Tagged ‘Content Rules’

How to Tell Your Company’s Story: The Reimagined Remix

There’s nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That’s a lot harder.

Which is why you’ve got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled.

How might that ebook become a series of blog posts? How about interviewing the ebook author for a podcast? How about mining the best questions from a webinar Q&A for a tip sheet you publish on your blog? How might parts of that white paper become an infographic? Or a video infographic? (My friend Tim Washer is a master at this.)

A few weeks ago, I presented an online seminar for Radian6. (Note to conference organizers: Radian6’s David B. Thomas brings something special to the role of moderator.) As part of my presentation — and I mean one SMALL part! — was about how to tell your story: How do you pull the stories out of your own brand or company? To assist, I created a series of prompts for marketers and content creators — almost like writing prompts from my j-school days.

My MarketingProfs colleague Veronica Jarski created this below based on that part of my talk — a so-called “infodoodle” of How to Tell Your Company’s Story. Part doodle, part… well, info!… I love how it’s a reimagined remix of part of my presentation. Take a look and tell me what you think:

Content Rules Paperback Now Out

Sorry we haven’t been sharing as much around these parts, but it isn’t because Ann and I don’t still love you because we do!!!

We once again want to thank everyone for buying, sharing, reviewing and using Content Rules.

Everywhere we go people are talking about it. Professors keep telling us how they are using it in their classrooms just as much as businesses are thanking us for the advice. I can even now confirm that there are several copies in Ghana where I recently traveled.

But, besides saying thank you, the real reason I wanted to write this post is to let you all know that the paperback edition of Content Rules is now out.

It has been updated and revised and the best part is that it now includes our favorite robot Lugnut (above on the left) as well.

While we wrote the book to stand the test of time, we did want to update numbers and add some details on social photography and mobile. We are excited about it and we hope you are as well.

Have fun!

 

Still Think You Can Ignore Video?

We talk a lot about the importance of using video as part of your content marketing mix.

As some more fuel for the fire we suggest you check out a new site from Google called One Hour Per Second.

 

If you don’t understand the name, that is the average amount of new video content uploaded to YouTube.

To help you wrap your head around just how much that is, they also created this perfect little fun video.

Rotterdam Loves Content Rules

The team at Coopr are big fans of the book and invited me over for their annual An Evening With event.

They surprised everyone with a free copy of the book. Of course I signed all of them.

Here is a highlight video from the event. Talk about reimagining instead of recycling!

And yes I can now confirm that the importance of content crosses borders and language!

You KNOW Content Rules, But What About Common Sense?

A few weeks back I had the pleasure of speaking BlogWorld and giving one of the morning track keynotes.

I wanted to talk about our themes from Content Rules, but wanted to drive home the point that even with the coolest, most engaging content in the world, it will fail if you don’t use manners and smart business skills to share it with others. To me this is common sense, but in example after example I showed how it obviously isn’t for the brands that are doing it wrong.

I hope you enjoy the video and we’d love your feedback in the comments of course.

Content Rules – Give Us a Listen

We’ve been amazed how often the question of “when will Content Rules be available as an audiobook?” has been raised.

After what seemed like far to long (it was out of our control), we are happy to say that you can now order it from your favorite audiobook seller.

“Best” part is that instead of some throaty Shakespearean actor reading the book you get to listen to the smooth sounds of both Ann & C.C. reading it.

Here are some links to the stores we know of. If you find others, please let us know.

Oh, and has anyone made an official decision if it is audio book or audiobook? We can’t determine which is correct.

 

Audiobook Recording

One of the most common questions we get asked lately is, “when will the audiobook of Content Rules be coming out?”

We are happy to say that both Ann and I have spent quality time at Elephant Music Group recording it with awesome producer Kenny P.

While we don’t have a release date yet, it hopefully will be soon and of course as soon as we know so will you.

I was in the studio today finishing up my re-records for various flubs and other mistakes and thought I’d share some photos so that you could see what it looked like.

Content Rules Audiobook Recording

Content Rules Audiobook Recording

Content Rules Audiobook Recording

Content Rules Audiobook Recording

Content Rules Audiobook Recording

Content Rules Audiobook Recording

Content Rules Audiobook Recording

An Unmarketing Review of Content Rules

Our friend, and fellow Wiley author Scott Stratten , took some time out of his busy life to crank the tunes and review our little old book.

If you have not read Unmarketing yet, I can’t recommend it enough. I wrote a review for it when I first read it and still quote him all the time. Every marketing and PR professional needs to read it.

Videos from Portland

The Content Rules Book Tour might have taken a break for the holidays, but it is about to get in full swing as I am headed to Las Vegas, Orlando, Montreal, Toronto, Calgary and Vancouver. Then both Ann and I will be going out to San Francisco for an event. ALL of this in January!

But, before we hung the stockings and popped the champagne, I headed out to Portland, Oregon to give the opening keynote for the Portland State Digital Marketing Conference.

While there a couple of interviews were shot and both of them hit the web today.

Up first was an interview backstage immediately following my keynote. They were filming them with all the speakers and I was still wired from being on stage and that energy carried forward into this.

The second was filmed as a short interview with both myself and Brian David Johnson who is the futurist for Intel, the author of Screen Future and was the conferences closing keynote. I’m still glowing from what he had to say about Content Rules.

We are really looking forward to all the people we are going to meet on the tour and are psyched to hear that so many of you are enjoying and learning from the book.

Content Rules Google Goggles

We love when friends create great content. Especially when that content involves us or the book!

Special thanks to our friend Ron Ploof, author of Read This First: The Executive’s Guide to New Media–From Blogs to Social Networks for this very cool test of the new Google Goggles technology.