Archive for the ‘Interviews’ Category

C.C. Talks Content on Social Media Examiner

While we were both in Cleveland speaking and attending Content Marketing World, C.C. sat down to discuss how content marketing builds trusted relationships with the team from Social Media Examiner.

OTA Advice

Last month Ann and I were one of the speakers at the second annual OTA Sessions in Sioux Falls, South Dakota.

I wrote about my OTA experience already, but this morning noticed a quick video we did with the Rural Learning Center hit the web and we wanted to share it with you.

Just a little advice that any business, town or organization could take and start making engaging content today.

Thanks again to Hugh Weber and the entire conference team for putting on such a great event.

Mini Media Blitz

With tomorrow being the official release date of the book, Ann and I have been on a bit of a media blitz. It is fun to be interviewed by such diverse people who of course come at us with different questions. Some have read the book, while others have not.

At this point if you still need some motivation to push you into buying a copy of Content Rules, we hope that one of these fine posts will help push you over the edge.

'Content Rules' sightings at the Denver airportFinally a quick favor to ask of you. Once you’ve read the book we’d love you to leave a review for it on Amazon or wherever else you bought a copy. Thank you.

For your reading and listening pleasure:

Thank you again for all the support leading up to what I’m hoping is the start of an amazing week for us and for the book.

If you post anything please be sure to tag it with #ContentRules so that we see it. We are also hoping that you’ll all take pictures with your books and post them to Facebook and everywhere else. We want to see who is buying and reading our little baby.

For Immediate Release Interview

The For Immediate Release podcast is one of the longest running (and in my opinion highest quality) business podcasts out there. Shel Holtz and Neville Hobson have delivered top notch content for years and I’m lucky enough to call them both friends.

Today, Ann and I had the chance to sit down with Shel and discuss the book. You can listen to it online or download the MP3 to listen to later.

Content Rules Unplugged: Can Any Company Benefit from a Content Marketing Strategy?

Podcast of Content Rules Uplugged: Can Any Company Benefit from a Content Marketing Strategy?

On November 3rd, I got together with Junta42′s Joe Pulizzi at OpenView Labs to talk about content marketing and content marketing strategy for a new project Joe is working on.

I know it was November 3rd, because (as it happens) it was my birthday, and after all my haranguing Joe for pony for weeks (“Buy me a pony! Buy me a pony!”), he actually came through, delivering a compact little four-legged plastic bit of My Little Pony horsiness. Her name is Scootaloo. You can see her photograph alongside this text.

OpenView’s studio space, overlooking Fort Point Channel, is both stunning and inspiring. With its sound booths, video studio, radio talk-show setup, and audio equipment that is so sensitive I swear it could capture the sound of hair growing, the OpenView space is a kind of Nirvana for content creators like us. And so after we finished up Joe’s project, we spontaneously recorded an unplanned, unscripted podcast to get Joe’s thoughts on content, marketing, and to answer the question: Can any company benefit from a content marketing strategy? Even a really silly, simple one? Even a ridiculous one? Like… say…. Scootaloo? (more…)

Quick’n'Dirty Interview

We just gave our first interview about the book as guest on The Quick’n'Dirty podcast.

It was a blast to do an we hope to do a lot more of them in the coming weeks as we ramp up to and then release the book.

Listen to it online or download the MP3 so that you can take it with you. Either way we hope you enjoy hearing a bit about how the book came to be and the proper way to say the title.

Behind the Grammar

We are both big fans of Grammar Girl and the empire she has built around herself. Truth be told, Ann is a bit of a fan girl, so when she found out that C.C. actually knew Mignon and would be getting on camera with her, you should have seen the flurry of text messages. *grin*

But, we were excited to be part of her Behind the Grammar podcast and to talk a bit our decision to not give away lots of free copies of the book while marketing and what we decided to do instead.

Did we make the right decision? What do you think? We’d love to hear your opinion.