Part of any good content strategy is to insure that you are not the only one creating content around whatever it is that you want to raise awareness for.
What I mean by that, is if the only people creating content about our book is ourselves, then that isn’t very successful. It is always better when people are excited enough to create the content for you in their own voices. This can often scare a brand who is use to the old days when they could control every word and visual about them. That is no longer the case.
So recently when I was having coffee with my friends Mike & Christine from Awareness and they asked if they could film a quick video interview with me about the book I said sure. As you’ll hear, there seems to be a trend of filming on busy streets when it comes to this book. *laugh*
We are big fans of the team at Awareness and as a special inside scoop, there are rumors that we’ll be doing a webinar with them later this year. Shhh….it is our little secret. *grin*