Posts Tagged ‘marketing’

Mini Media Blitz

With tomorrow being the official release date of the book, Ann and I have been on a bit of a media blitz. It is fun to be interviewed by such diverse people who of course come at us with different questions. Some have read the book, while others have not.

At this point if you still need some motivation to push you into buying a copy of Content Rules, we hope that one of these fine posts will help push you over the edge.

'Content Rules' sightings at the Denver airportFinally a quick favor to ask of you. Once you’ve read the book we’d love you to leave a review for it on Amazon or wherever else you bought a copy. Thank you.

For your reading and listening pleasure:

Thank you again for all the support leading up to what I’m hoping is the start of an amazing week for us and for the book.

If you post anything please be sure to tag it with #ContentRules so that we see it. We are also hoping that you’ll all take pictures with your books and post them to Facebook and everywhere else. We want to see who is buying and reading our little baby.

Content Marketing Inspiration in Thanksgiving Stuffing: Create Utility

So it’s Thanksgiving and I’m in charge of the stuffing. Which is ironic, because I’m not really much of a fan. Of stuffing, that is; I like Thanksgiving just fine.

It’s not that I don’t like to cook -– because I do –- but the wet bread thing (as in French Toast, bread pudding, and Thanksgiving stuffing) turns me off. In other words, it’s a little like asking the deaf guy to bring the music.

So I consult a few of cookbooks, a few websites, the Epicurious iPhone app. But mostly I’m distracted by stuff I’d rather make: The mashed potatoes with olive oil and parsley? Yum. Butternut squash soup with apple and bacon? Now we’re talking….

But still: The stuffing. Sigh. Then I happen upon a useful tool on Fine Cooking that instantly seems the answer to my wet-bread dream: A “create-your-own” bread stuffing interactive recipe maker that allows you to mix and match your favorite ingredients to create your own customized bread stuffing. (more…)