The Promotional Video: Create Awesome, Not MehPosted 6 years ago by Ann Handley | 8 Comments
If we were playing a word association game and I said “B2B webinar promotional video,” what’s the first word that might come to your mind?
In most cases, you’d be right, I’m afraid. Most companies create promotional videos that are all of those things, plus maybe “mind-numbing” and a “waste of time,” too.
But every once in a while, someone decides to have a little fun. I’ve talked about this before: ExactTarget brought a sense of energy and fun to its Connections 2010 promotional videos, too. And here, FOCR (Friend of Content Rules) DJ Waldow brings more of the same energy to a promotional video we shot for an upcoming webinar C.C. and I are doing in a few weeks with Blue Sky Factory.
If you watch closely, you’ll see that this video has all the hallmarks of a solid promotion.
Tie-in to live event? Check.
Call to action? You bet.
But what it lacks is something valuable, too: That deadly boring bit.
What do you think?