If we were playing a word association game and I said “B2B webinar promotional video,” what’s the first word that might come to your mind?

“Boring?”

“Dreary?”

“Ho-hum?”

In most cases, you’d be right, I’m afraid. Most companies create promotional videos that are all of those things, plus maybe “mind-numbing” and a “waste of time,” too.

But every once in a while, someone decides to have a little fun. I’ve talked about this before: ExactTarget brought a sense of energy and fun to its Connections 2010 promotional videos, too. And here, FOCR (Friend of Content Rules) DJ Waldow brings more of the same energy to a promotional video we shot for an upcoming webinar C.C. and I are doing in a few weeks with Blue Sky Factory.

If you watch closely, you’ll see that this video has all the hallmarks of a solid promotion.

Short? Yup.
Tie-in to live event? Check.
Call to action? You bet.

But what it lacks is something valuable, too: That deadly boring bit.

What do you think?

This entry was posted on Wednesday, January 5th, 2011 at 6:16 pm and is filed under Case Study, Events, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.