Posts Tagged ‘book’

Living by the Content Rules: Have Some Fun

One of the key messages of Content Rules is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them:

To engage directly with customers (or would-be customers)

To communicate with personality, empathy and real emotion

To create value

• And also: To have a little fun

It’s tempting to dismiss that last point, maybe. Who cares if your content is fun? Does fun make the cash register ring? And, anyway, what if you’re a B2B company selling dead-serious stuff? Won’t it undermine your credibility, marginalize your message, and disrespect your products if you don’t approach your marketing with solemn gravity? (more…)

Home Stretch!

C.C. and I are in the home stretch of finishing the book!

The manuscript is due July 1 July 15 Monday (!) (thank you for your patience, Shannon and Beth!), which means that this little corner of my office is where I’ve been spending all my waking hours lately.

If this photo had audio, you’d be hearing persistent, intermittent knocking on my office door. That would be my family, “Hello in there! When are you coming out?” Good thing it doesn’t; you might be more tempted to answer it than I have been. (Sorry, guys.) (Also, it would be embarrassing for me to have you witness my grouchy response.)

Anyway, I thought you’d enjoy the annotated (“Ann-otated?”) version of my writing space:

A few notes:

  • “Critical reminders from DM Scott” are Post-It notes from the first conversation I had with David about this book, last January. He said, “Write for rock bands, churches, B2B, B2C, nonprofits, entrepreneurs, consultants, individuals, and so on. Don’t limit yourself to the world you know best.” So we haven’t. (more…)

14 Stages of Writing a Book

1. Confidence. I’ve crafted a killer proposal to write a book based on an original, amazing idea and a unique approach. My book solves a problem lots of people have, and by writing it I’ll create bounty and blessings for all. I write a proposal oozing with wit, charm and warmth: I smugly mail it off, channeling Jack Nicholson as The Joker, “Wait’ll they get a load of me….”

2. Anxiety. Why aren’t they getting back to me? Hello? Where is everyone? Why haven’t they accepted the proposal? Wait – will they accept my proposal?! Crap! My cell was off! What if they tried to call? Is it hot in here… or is it me?

3. Elation. YES!!! I’m writing a book! (more…)