Other Posts by C.C. Chapman

OTA Advice

Last month Ann and I were one of the speakers at the second annual OTA Sessions in Sioux Falls, South Dakota.

I wrote about my OTA experience already, but this morning noticed a quick video we did with the Rural Learning Center hit the web and we wanted to share it with you.

Just a little advice that any business, town or organization could take and start making engaging content today.

Thanks again to Hugh Weber and the entire conference team for putting on such a great event.

Talking Content & Curation on InboundNow

Last Sunday instead of chilling out in my PJs with my coffee and iPad in front of the morning news programs, I jumped on the computer to be a guest on HubSpot’s Inbound Now.

Content Rules Sails in to Orlando

I recently was brought down to Full Sail University in Orlando, Florida to speak about Content Rules to the students and staff.

I wrote about my Full Sail experience on my own blog, but I wanted to share it here as well because they’ve just posted the recording of my speech and we know that while we’d love to come to every town in the world, that isn’t going to happen.

This way, you at least get a flavor for what a book tour stop might be like. We hope other venues capture them as well so that we can share as many as possible since each time we get in front of an audience it is a bit different.

If curious, the setting was a lecture room with over 150 students, professors and guests in the room. They were also live streaming it, where another 300 or so people were watching and asking questions. Before I knew it two hours had gone by.

Watch, enjoy and then let us know what you think.

An Unmarketing Review of Content Rules

Our friend, and fellow Wiley author Scott Stratten , took some time out of his busy life to crank the tunes and review our little old book.

If you have not read Unmarketing yet, I can’t recommend it enough. I wrote a review for it when I first read it and still quote him all the time. Every marketing and PR professional needs to read it.

Videos from Portland

The Content Rules Book Tour might have taken a break for the holidays, but it is about to get in full swing as I am headed to Las Vegas, Orlando, Montreal, Toronto, Calgary and Vancouver. Then both Ann and I will be going out to San Francisco for an event. ALL of this in January!

But, before we hung the stockings and popped the champagne, I headed out to Portland, Oregon to give the opening keynote for the Portland State Digital Marketing Conference.

While there a couple of interviews were shot and both of them hit the web today.

Up first was an interview backstage immediately following my keynote. They were filming them with all the speakers and I was still wired from being on stage and that energy carried forward into this.

The second was filmed as a short interview with both myself and Brian David Johnson who is the futurist for Intel, the author of Screen Future and was the conferences closing keynote. I’m still glowing from what he had to say about Content Rules.

We are really looking forward to all the people we are going to meet on the tour and are psyched to hear that so many of you are enjoying and learning from the book.

Content Rules Google Goggles

We love when friends create great content. Especially when that content involves us or the book!

Special thanks to our friend Ron Ploof, author of Read This First: The Executive’s Guide to New Media–From Blogs to Social Networks for this very cool test of the new Google Goggles technology.

The Book Tour Begins

I’m writing this post within hours of speaking to a packed theater for Social Media Breakfast Ottawa 20.

With my first event behind me, the book tour is officially underway for Content Rules and I know that Ann and I couldn’t be more excited about it.

#SMBOttawa @cc_chapman's first stop in his book tour

There was something perfect about the indie theater vibe, complete with set pieces around me on stage. Some speakers would freak at the set up, but I actually thrived in it. Being someone who loves to act and doesn’t get to be on stage nearly enough as I’d like (in the acting sense) I think I might have had a permagrin on my face the whole time.

I’m still digging through the tweets, but it looks like people left inspired, energized and ready to tackle the content beast and that is what I had hoped for.

Thank you to Ernst & Young for sponsoring the event and a special thanks to SMB Ottawa organizers Rob Lane, Ryan Anderson, and Simon Chen for making this event happen. The hospitality (and campfire building skills) of the people in Ottawa really shined through and it is a city I hope to return to again.

Photo Credit: Alexa Clark

Mini Media Blitz

With tomorrow being the official release date of the book, Ann and I have been on a bit of a media blitz. It is fun to be interviewed by such diverse people who of course come at us with different questions. Some have read the book, while others have not.

At this point if you still need some motivation to push you into buying a copy of Content Rules, we hope that one of these fine posts will help push you over the edge.

'Content Rules' sightings at the Denver airportFinally a quick favor to ask of you. Once you’ve read the book we’d love you to leave a review for it on Amazon or wherever else you bought a copy. Thank you.

For your reading and listening pleasure:

Thank you again for all the support leading up to what I’m hoping is the start of an amazing week for us and for the book.

If you post anything please be sure to tag it with #ContentRules so that we see it. We are also hoping that you’ll all take pictures with your books and post them to Facebook and everywhere else. We want to see who is buying and reading our little baby.

For Immediate Release Interview

The For Immediate Release podcast is one of the longest running (and in my opinion highest quality) business podcasts out there. Shel Holtz and Neville Hobson have delivered top notch content for years and I’m lucky enough to call them both friends.

Today, Ann and I had the chance to sit down with Shel and discuss the book. You can listen to it online or download the MP3 to listen to later.

First Sighting in the Wild

Earlier today, Ann and I both got our first copies hot off the presses. We’ve both been on emotional highs ever since the packages were delivered.

Then, moments ago we got notified of the first other copy in the wild from our friend (and fellow Wiley author) Steve Garfield.

Content Rules Photo Strip

We had no idea that anyone else would be getting early copies like this so it was VERY cool to see. Especially from someone like Steve.

When you get a copy of the book, we encourage you to take photos of it and wherever you post them tag them with #ContentRules and letting us know about them.

As always Steve, thank you for the support.